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Bart CarlsonCEO and Chief Patient Advocate

Bart Carlson is the Founder, CEO and Chief Patient Advocate of Azuba. Bart is responsible for setting the overall direction and product strategy for the company. He leads the design of Azuba’s service and development of its core technology and infrastructure.

Bart is also the Founder and CEO of Napersoft, a leading provider of "real-time customer communications management" solutions. Prior to founding Azuba and Napersoft, Bart was a Founder and Vice President of Group 1 Software, which specialized in direct marketing packaged applications software. Bart played a leading role in Group 1 Software's highly successful initial public offering in 1986. Previously, he founded and served as Chief Executive Officer of National Systems Laboratories, a private consumer database marketing software packaged applications company.

Bart has served in management, marketing and technical positions at Deloitte; College of DuPage; Waubonsee College; Northern Illinois Corporation; Sundstrand Corporation; Burroughs and Xerox. He began his career with IBM.

Bart is past Chairman of the Information Technology Association of America Software Division; where he led the early adoption of Web-based electronic surveys and Web-casting best practices throughout the industry. He also lead the industry's public policy initiatives by organizing extensive lobbying efforts in Washington, D.C., on adopting a national moratorium on Internet taxation and on lifting anti-competitive restrictions on encryption.

Bart is also the past Chairman of Geneva Technology Partners, Inc.; NewsWire One, Inc.; and Northern Illinois Angels LLC, an early stage investment network. He also served as a member of the boards of Norvax, Illinois Technology Association and Northern Illinois University Executive Club. Bart is currently President of Big Foot Country Club. Bart received his Bachelor of Science in marketing education and business administration from Northern Illinois University in DeKalb, IL.

Mike TwaddellVice President and Chief Financial Officer

Mike Twaddell has more than thirty years of experience in finance, operations, and business development.

Mike began his career with CF Industries, in various accounting and finance positions. He subsequently worked for Baxter Healthcare in finance, product development, and marketing positions, then embarked on a sustained, entrepreneurial career arc with Home Diagnostics (sold to Nipro Diagnostics), TherMatrx (sold to American Medical Systems), TheraSys Physical Therapy Management Services (sold to private investors), and Metrix Physical Therapy & Fitness.

Mike received his BBA in Accounting from the Price School of Business, University of Oklahoma, holds a CPA Certificate in Illinois, and received his MBA from University of Chicago Booth School of Business.

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