Bart Carlson

Founder & CEO

Bart Carlson

Bart Carlson is the Founder & CEO of Azuba. Bart is responsible for setting the overall direction and product strategy for the company. He leads the design of Azuba’s service and development of its core technology and infrastructure.

Bart is also the Founder and CEO of Napersoft, a leading provider of “real-time customer communications management” solutions. Prior to founding Azuba and Napersoft, Bart was a Founder and Vice President of Group 1 Software, which specialized in direct marketing packaged applications software. Bart played a leading role in Group 1 Software’s highly successful initial public offering in 1986. Previously, he founded and served as Chief Executive Officer of National Systems Laboratories, a private consumer database marketing software packaged applications company.

Bart has served in management, marketing, and technical positions at Deloitte; College of DuPage; Waubonsee College; Northern Illinois Corporation; Sundstrand Corporation; Burroughs; and Xerox. He began his career with IBM.

Bart is past Chairman of the Information Technology Association of America Software Division, where he led the early adoption of web-based electronic surveys and web-casting best practices throughout the industry. He also led the industry’s public policy initiatives by organizing extensive lobbying efforts in Washington, D.C., on adopting a national moratorium on Internet taxation and on lifting anticompetitive restrictions on encryption.

Bart is also the past Chairman of Geneva Technology Partners, Inc.; NewsWire One, Inc.; and Northern Illinois Angels LLC, an early-stage investment network. He also served as a member of the boards of Norvax, Illinois Technology Association, and Northern Illinois University Executive Club. Bart is currently President of Big Foot Country Club. Bart received his Bachelor of Science in marketing education and business administration from Northern Illinois University in DeKalb, IL.


Tom Grannan

Senior Vice President & Chief Technology Officer

Tom Grannan has more than thirty-five years of extensive technical experience in the software and service industries. As chief architect for Azuba and its parent company Napersoft, Tom solidified the company's leading position in on-demand customer communications management solutions.

Tom is involved with DirectTrust Consensus groups and Health Level Seven International (HL7) working groups.

DirectTrust, a non-profit membership alliance dedicated to instilling trust in secure health information exchange, encourages CMS to recognize Direct Secure Messaging as the best alternative to fax due to its prevalence, security, and usability. Recognizing and endorsing Direct exchange provides a natural bridge to move fax traffic to a more interoperable means of communication that many already have access to, with no additional technology or investments.

HL7 and its members provide a framework (and related standards) for the exchange, integration, sharing, and retrieval of electronic health information. These standards define how information is packaged and communicated from one party to another, setting the language, structure and data types required for seamless integration between systems. HL7 standards support clinical practice and the management, delivery, and evaluation of health services, and are recognized as the most commonly used in the world.

Tom was also Lead Developer of Platinum Technology's Quick Copy product and a contributing associate on Platinum Technology's Log Analyzer.

Tom received his Bachelor of Science in Mathematics and a Bachelor of Science in Computer Science from Northern Illinois University in DeKalb, IL.


Mike Twaddell

Vice President & CFO

Mike Twaddell

Mike Twaddell has more than 30 years of experience in finance, operations, and business development.

Mike began his career with CF Industries in various accounting and finance positions. He subsequently worked for Baxter Healthcare in finance, product development, and marketing positions, then embarked on a sustained, entrepreneurial career arc with Home Diagnostics (sold to Nipro Diagnostics), TherMatrx (sold to American Medical Systems), TheraSys Physical Therapy Management Services (sold to private investors), and Metrix Physical Therapy & Fitness.

Mike received his BBA in Accounting from the Price College of Business, the University of Oklahoma, holds a CPA Certificate in Illinois, and received his MBA from the University of Chicago Booth School of Business.


Greg Cochara

Vice President, Sales & Marketing

Greg Cochara has more than 12 years of wide-ranging, transformational leadership experience in sales, marketing, finance, operations, consulting, and analytics. He played key roles at both Fortune 500 and smaller, boutique organizations, and across a variety of industries, including enterprise software, financial services, management consulting services, and digital media. Unifying his diverse career is a consistent track record of championing automation that standardizes and optimizes processes, increases efficiency, and improves effectiveness.

Greg is also a guest lecturer at Harvard Business School in its Data Science for Business course. In addition, he has guest lectured at the University of Illinois-Chicago and has spoken at numerous marketing and analytics innovation conferences nationwide.

Prior to Azuba, Greg served as the Vice President of Revenue Operations & Intelligence for Fusion Media Group – a media portfolio of 13 publishers, including Gizmodo and The Onion, that reaches over 100 million readers per month. In that role, he led sales operations, advertising operations, advertising analytics, business intelligence, and sales finance. During his tenure with The Onion, Greg additionally served as the company’s Head of Finance and Head of Analytics, and helped facilitate the company's sale to Univision.

Greg also spent 3 years at IBM, where he was 1 of 4 MBAs chosen annually to participate in its financial leadership development program. Prior to receiving his MBA, he spent 3 years in management consulting at Accenture.

Greg received his MBA from the University of Notre Dame in 2010, with concentrations in both analytics and finance. He also attended Notre Dame for his Bachelor of Business Administration degree, where he double majored in finance and Japanese.


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